Kingfisher Toothpaste

Kingfisher Natural Toothpaste is the UK’s leading brand of natural toothpaste. It contains no artificial colourings, flavourings, sweeteners or preservatives. Instead, we use natural ingredients. Real fennel and real strawberries, for example. Kingfisher Natural Toothpaste isn’t tested on animals and contains no animal products whatsoever. It is GM-free, Vegan and made to Halal and Kosher standards.

We started making Kingfisher Natural Toothpaste in 1988. Richard Austin, Kingfisher’s founder and proprietor started one of the UK’s first wholefood shops in 1976. From behind the counter he came to the conclusion that people would want to buy toothpaste that didn’t rely on artificial colourings, flavourings, sweeteners and preservatives to do its job (after all every time you brush your teeth some of the toothpaste you use is absorbed into your teeth and gums). But getting it made wasn’t easy. Finally, when it was possible to manufacture a toothpaste that met Richard’s strict requirements, it was launched at the 1988 Homeopathic Conference (Richard’s partner, Annie, is a homeopath). Happily, people liked the toothpaste straight away and many have been using Kingfisher ever since. With all Kingfisher’s ingredients listed on its packaging right from the start, the first flavour, Fennel, was such a success that we went on to introduce more flavours and varieties.

Kingfisher Toothpaste is strictly vegetarian (in fact it is vegan). It uses no animal ingredients whatsoever and has never used animal testing. We have gone on record as stating that we would cease trading rather than comply with any compulsory testing regulations. Kingfisher attempts to minimise its impact on the environment and to contribute where it can to positive projects locally and abroad, especially in Tibet.


Kingfisher was the first natural toothpaste to receive the important approval of the British Dental Health Foundation. The BDHF recommends Kingfisher as an effective way to help keep teeth and gums clean and healthy and help prevent tooth decay. They recognise it as a valuable aid to achieving good oral health. We proudly display our BDHF approval on each and every Kingfisher tube and box you see today. It proves that toothpaste can be natural and effective.

Kingfisher Natural Toothpaste has again been awarded Best Buy status by Ethical Consumer Magazine. We were especially pleased to have our work recognised by this important organisation and we carry their seal of approval on all of our boxes and tubes.


In past years Kingfisher has also been named as PETA’s Best Cruelty-free Toiletries and Beauty Product and came out top of the 5 tested toothpastes in the Guardian Ethical Shopper Review. Our toothpaste had the highest Ethiscore (16 out of 20), this calculation was worked out by the Ethical Consumer Research Association and takes into account a range of issues including corporate social responsibility, environmental track record, workers' rights, animal testing policy and such like.


Our Children's Strawberry Toothpaste was awarded Best New Natural Living Product at its launch at Olympia, London in April 2014. We were particularly heartened by this because the trophy was awarded on the basis of voting at the show by retailers and wholesalers. We were thrilled again in 2017 when our Naturally Whitening Charcoal Toothpaste won the same award.

Kingfisher Toothpastes & Sustainability

We have written assurances that the Sumatran palm oil that we use comes from sustainable managed estates. The growers are working closely with the World Wide Fund for Nature (WWF) on a Palm Roundtable initiative and are founder members of this organising committee. We believe that working with local people to build a sustainable future for the land, the animals and them is a more constructive way forward than boycotting.


Kingfisher Natural Toothpaste product range >>>

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