Heritage Store Rosewater

The History of Heritage We’ve been in the business of self-care long before it was a buzzword. From a small storefront in Virginia Beach, to a psychic hotline, to celebrating our 50th year — we’ve always been all about soul-to-skin beauty.

Heritage Store was born in 1969, an era known for its good vibes. Our Founder, Tom Johnson, gave up his corporate life to seek deeper meaning and inspiration through the teachings of the Association for Research and Enlightenment in Virginia Beach. Passionate about the concept of the mind-body connection, he opened a wellness shop and called it the Heritage Store. The store soon became a special space devoted to positive energy and community — it was even where our much-loved Rosewater was created! A lot has changed in the past 50 years, but we still champion and celebrate minimal-ingredient products that are good for people and the planet.

The 1960s Tom Johnson left his corporate life in 1969 to seek deeper meaning and inspiration by way of Virginia Beach and the holistic teachings of the Association for Research and Enlightenment. Tom opened a small storefront to create and sell wellness products, starting with Atomidine®, IPSAB Oral care, herbal tonics, and Castor Oil for full body wellness. He named his new business Heritage Store. The 1970s The store quickly became a much-loved favorite stop for those looking to feel better about their body and mind. Our signature Rosewater came next — two simple, awakening ingredients to refresh the skin and mood. Aura Glow™ was soon created — the line of high vibrational massage oils designed to elevate the aura and make the body beautiful. It was joined by more Edgar Cayce formulas* with essential oils, such as Temple Healer™, Scarmassage® and Egyptian Oil™.

The 1980s Tom moved to a larger location in the 1980’s, seeking to become “the store you love to explore with everything for holistic health all under one roof.” The Heritage Center included massage therapy, while Tom expanded into both an ice cream shop and an old drugstore to turn them into an organic cafe/deli and a bookstore — complete with an atmospheric pond, crystal and gemstone jewelry, chair massage, listening stations for etheric music, a smudge and incense room, and the largest selection of metaphysical books in the Mid-Atlantic region. The 1990s Heritage Store carried a variety of wellness products made with your body and soul in mind. In addition to Rosewater, Castor Oil, and Aura Glow™, the brand offered various tonic formulas, toothpastes, Hydrogen Peroxide Mouthwashes, Grapeseed Oil, and more. In 1994, we celebrated our 25th year of providing wellness solutions to anyone looking for soul-to-skin beauty. Tom also brought in a 900 lb. quartz crystal from Arizona to center the store in high vibration. And did we mention Heritage Store offered a psychic hotline during this time? Because we did.

The 2000s In 2010, Heritage Store was picked up for New York Fashion Week and soon became makeup artists’ must-have backstage staple. We began to appear in media outlets regularly — our signature Rosewater was lauded in People, Martha Stewart Living, Glamour, and NYLON. Our newer products like organic Black Seed Oil, Black Castor Oil, and Nascent Iodine that were developed based on world healing traditions became popular as well. Now We celebrated our 50th anniversary in 2019, and have no plans to stop. Heritage Store is now a much-loved signature favorite to all clean beauty lovers and wellness seekers everywhere. We even recently treated our iconic packaging to an upgrade! Same formula, just now with a new, nature-inspired look. Our history is a testament to the human spirit, and to enlightening life’s journey with clean, minimal ingredient products. Soul-to-skin beauty forever.

About Heritage Store Since the summer of ‘69, we’ve been on the journey of soul-to-skin beauty -- and you’ve been with us every step of the way. Our mission is to enhance the physical & spiritual health of all we serve — with love.

Our Formulations: Clean & Pure Our formulas are made with only the essentials, keeping our ingredient list short so you get more of the good and less of the bad. We avoid unnecessary and harsh ingredients, always formulating to clean beauty standards. Close to Nature All of our products are plant-based and as natural as possible. Nature never goes out of style. Our products are rooted in botanical formulations with timeless ingredients that have been used for generations.

Elevated Energy Our signature Vor-Mag™ water is vortexed and magnetized to promote higher vibrations and energy. We also use crystals in our formulas which are cleansed in the ocean under a full moon, and set with an intention for maximum spiritual effect.


ROSEWATER Only two ingredients — Damask Rose and Vor-Mag™ water — because your skin, hair, and soul deserve a toxin-free refresh. A timeless ingredient with a variety of functions, castor oil is commonly used to soften skin & brows and hydrate hair for added strength, fullness, and shine.

AURA GLOW Born from the idea that your glow starts from within. Infused with a hand-selected crystal based on its energy for maximum good vibes.

Our Responsibility Every product and formula we develop, we do so with intention. We strive to source ingredients for social impact to create clean formulations. All of our bottles are made from glass or PCR packaging. We plan to support taking action on causes like mental health, women’s rights, and protecting the earth. We prioritise the mission of being good for people and the planet.


REFORESTING THE FUTURE Reforestation is one of the best ways to help the planet. Trees help control carbon emissions, and fruit-bearing trees can also help feed our growing population without environmental burden. Trees are part of the answer to climate change, and the time to act is now.

THAT'S WHY WE'RE ON A MISSION TO PLANT ONE MILLION TREES.

PARTNERING FOR GOOD We’ve partnered with One Tree Planted to plant one million trees by 2025, starting with 50,000 trees in the second half of 2021 alone. Our goal is to give back to regions that provide the natural resources to create our products, planting trees in countries like India, Malaysia, and the U.S. (starting with our own backyard in Utah). Our emphasis will be on planting fruit-bearing trees in order to support the incomes and food supplies of our global network of farmers and their families. This way we can maximize our impact for people and the planet. We’re proud to team up with One Tree Planted, a 501(c)(3) nonprofit dedicated to global reforestation that plants trees to restore nature, biodiversity and community.

MORE SOCIAL & SUSTAINABILITY INITIATIVES SUSTAINABLE ENERGY We’re working to draw energy from more sustainable sources than gas and oil. Our goal is to increase our solar power usage to 10% of our total energy consumption by 2025.

RECYCLED BOTTLES We want to keep our bottles out of landfills. We currently source 20% of our bottling needs using Post-Consumer Recycled Resin with plans to expand this initiative to more brands.


DIVERSITY & REPRESENTATION Females represent 40% of our senior management team and 49% of our total employees. Minorities represent 40% of our executive management team and 39% of our employees.



Heritage Store Rosewater Beauty

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