Ayumi - who are they?

Updated: Sep 11

Hi! We are Ayumi Naturals and it’s lovely to meet you. We thought it would be nice to go back to basics and introduce the brain behind this brand for those who are new to us.


This is Sheilesh Shah, Ayumi’s founder. Also known as Shi, from the moment he wakes to the moment he sleeps, he is passionate about natural skincare and the benefits of plant based ingredients for our internal health as well as our skin. To get to know Shi and therefore Ayumi better, we hosted our very own exclusive interview with him.

When did you first realise the benefits of natural ingredients for our health and wellbeing?


I grew up surrounded by the powers of nature. My father was an Ayurvedic practitioner and would heal and treat his clients with herbal and plant based remedies. From such an early age, I gained an in-depth knowledge about the healing properties of these traditional Indian ingredients and which herbs and spices are best for particular ailments from simply being surrounded by them on a daily basis. When my father moved to the UK in the 70s this knowledge was brought with him and so my career developed into this sphere a well.

Where does the name Ayumi come from?


The name Ayumi was born from the ‘Miracle of Ayurveda’. Ayurveda is the 5,000-year-old ancient health and wellbeing system that originates from India and its ancient philosophy teaches the respect and power of our natural surroundings. Ayurveda teaches that if we live in a balanced way, then we will enjoy good health. It is this natural philosophy that inspired Ayumi with a particular focus on using traditional Indian herbs and spices to cleanse, balance and protect the skin.


How long ago did Ayumi launch?