About Earth Friendly Baby

Earth Friendly Baby… where ethical, natural and organic baby toiletries work brilliantly, yet are priced sensibly.

Earth Friendly Baby began over 20 years ago in Vermont, USA, by a Father who had searched for an ethical, natural and organic products that would be gentle on his children’s delicate sensitive skin. Not finding what he was looking for, he decided to create his own.

Earth Friendly Baby was born and has been selling natural and organic baby toiletry products all over the world ever since.

Years later, Lansinoh who make fantastic products for breastfeeding mums saw something in the little earth friendly brand that reminded them of themselves. So, in 2011 Earth Friendly Baby became part of the Lansinoh family and they continue to make products that we love (and you do, too) from the purest, naturally kind ingredients, flawlessly blended to be gentle on your baby’s sensitive skin.

As part of Earth Friendly Baby’s ongoing commitment to provide ethical, naturally kind and gentle bath time and skin care products for you and your baby, in 2014 Earth Friendly Baby products were certified by Ecocert Greenlife according to the Ecocert Standard.

Earth Friendly Baby & Our Planet

Earth Friendly Baby believe in doing what they can to lessen their impact on the environment. Here are a few things that Earth Friendly Baby are doing that they think are making a difference that will be as important to you as they are to Earth Friendly Baby.

Earth Friendly Baby & Ecocert

In order to be classified as either natural organic, the product range needs to be approved by an authorised control organisation that certifies the standards, ingredients and quality of the products and endorses the use of their certification logo.

Ecocert Greenlife is an organic certification organisation, founded in France in 1991. It is based in Europe but conducts inspections in over 80 countries, making it the largest organic certification organisation in the world.

Ecocert Greenlife exists because there is no official standard concerning cosmetics produced using ingredients from natural origin, and the labeling of the cosmetic products as 'Organic'.

Ecocert Greenlife exists because it is almost impossible for consumers to recognise products as being manufactured with significant quantities of ingredients from natural origin.

Ecocert Greenlife has 2 standards:

Natural Cosmetic (50% Natural & 5% Organic Ingredients).

Organic Cosmetic (95% Natural & 10% Organic Ingredients).

Earth Friendly Baby products are approved as Natural or Organic cosmetic certified by Ecocert Greenlife according to the Ecocert Standard.


Earth Friendly Baby & Recycled Bottles

All of Earth Friendly Baby product bottles are made from plastic that has been used before like water bottles or shampoo bottles. This is called Post-Consumer Recycled Resin or PCR for short.

These bottles have then been collected, recycled, cleaned, turned into pellets, and then reused to make other things like Earth Friendly Baby Bubble Bath bottles.


This is great because Earth Friendly Baby do not need to make brand new plastic which uses fossil fuels and is bad for the environment.


Earth Friendly Baby love that this gives the Earth Friendly Baby bottles their unique green tint. Green bottle = Green Planet.


Earth Friendly Baby & Recycling

Plastic is one of the most frequently used materials in the world today. It's popularity is a huge problem. We now use over 20 times more plastic than we did 50 years ago! However we can do our bit by recycling used plastic bottles into new ones which means Earth Friendly Baby do not need to make brand new bottles.

* Helps to save fossil fuels like oil.
* Uses less energy.
* Creates less rubbish.
* Releases fewer bad gasses like carbon dioxide into the air.

94% of local councils in the UK recycle plastic bottles by either collecting your recycling bin from your house or at local recycling centres.

Earth Friendly Baby & Organic Farming

Earth Friendly Baby products are certified a natural and organic cosmetics certified by Ecocert Greenlife and contain over 99% natural ingredients and over 50% organic ingredients.


Organic farming does not use artificial fertilisers and develop fertile soil by rotating crops and using compost, manure and clover.


Strict guidelines and standards tell organic farmers what they can and cannot do. These standards help protect wildlife and the environment.


A variety of crops and animals are raised on the farm and rotated around the land over several seasons. This helps prevent pests and disease and makes the land more fertile. This is called biodiversity.


Biodiversity which encourages and supports wildlife. This means more hedges, wider field margins, herb and clover rich grassland.


Earth Friendly Baby & Sustainable Palm Oil

Earth Friendly Baby are helping to protect rainforests and the habitats of species such as the orangutan.

By being certified members of RSPO Green Palm, Earth Friendly Baby ensure that any palm oil that Earth Friendly Baby use is sustainable.


This means it comes from palm oil plantations that comply with the globally agreed environment standards devised by the Roundtable of Sustainable Palm Oil (RSPO).


Earth Friendly Baby & No Animal Testing

Earth Friendly Baby never tests on animals.

Neither is Earth Friendly Baby or their ingredients tested on animals on their behalf.

To show Earth Friendly Baby's commitment to never test on animals, they operate a fixed cut off date 31.03.1998.

Earth Friendly Baby is also a long term member of the Vegetarian Society and the Vegan Society who support animal welfare.

Earth Friendly Baby & Made in the United Kingdom

Earth Friendly Baby are very proud to say that all or their baby products are made in the United Kingdom. Earth Friendly Baby believe in buying authentic British made goods, manufactured by skilled craftspeople using the finest materials, you are helping to keep this skill alive in the UK by purchase Earth Friendly Baby products.